What is a good ROAS (Return on Ad Spend)?

A good ROAS depends on your margins, but generally 4:1 or higher is considered strong (meaning $4 revenue for every $1 spent on ads). Break-even ROAS varies by business model—calculate yours based on your gross margin.

How do I calculate Marketing ROI?

Marketing ROI = ((Revenue from Marketing - Marketing Cost) ÷ Marketing Cost) × 100. For example, if you spent $1,000 on marketing and generated $5,000 in attributable revenue, your ROI is 400%.

What is a good email open rate?

Average email open rates range from 15-25% depending on industry. E-commerce averages around 15-20%, while B2B can reach 20-25%. Focus on subject lines, sender reputation, list hygiene, and send timing to improve open rates.

Marketing ROI Calculators

Measure and optimize your marketing performance with our free calculators. Calculate ROI, ROAS, CPC, CPM, conversion rates, and more to make data-driven marketing decisions.

All Calculators

12 free calculators to help you analyze and optimize your metrics

Marketing ROI Calculator

Calculate your marketing ROI instantly with our free tool. Get industry benchmarks, multi-metric analysis, and AI-powered recommendations to improve your returns.

ROAS Calculator

Calculate your ROAS instantly. See cost per conversion, CPC, CTR, and get AI-powered recommendations to improve ad performance.

CPC Calculator

Calculate your Cost Per Click instantly. See CTR, CPM, conversion rate, and get AI-powered tips to reduce ad costs.

CTR Calculator

Calculate your Click-Through Rate instantly. See CPC, CPM, conversion rate, and get AI-powered tips to improve ad engagement.

CPM Calculator

Calculate CPM, ad spend, or impressions instantly. Includes 2025 benchmarks by platform (Meta, Google, TikTok). Free tool + AI campaign optimizer.

CPA Calculator

Calculate your CPA instantly. Compare against industry benchmarks, get optimization tips, and improve your marketing ROI.

Email Open Rate Calculator

Calculate your email open rate instantly. Compare against 2024 industry benchmarks and get AI-powered tips to improve your campaigns.

Bounce Rate Calculator

Calculate your bounce rate instantly. Compare against industry benchmarks and get AI-powered recommendations to reduce bounce rate.

Engagement Rate Calculator

Calculate your engagement rate instantly for Instagram, TikTok, YouTube & LinkedIn. Free tool with industry benchmarks and AI-powered recommendations to improve your social media performance.

Marketing Conversion Rate Calculator

Calculate your marketing conversion rate instantly. Compare against 2024 industry benchmarks for SaaS, ecommerce & B2B. Get AI-powered optimization tips.

Cost Per Lead Calculator

Calculate your cost per lead instantly with industry benchmarks by channel. See if your CPL is good and get AI tips to reduce it.

CAC by Channel Calculator

Calculate your customer acquisition cost by channel. Compare CAC across paid, organic, social & more. Free tool with 2025 industry benchmarks.