Agents for Data

CPM Calculator

Calculate CPM, ad spend, or impressions instantly. Includes 2025 benchmarks by platform (Meta, Google, TikTok). Free tool + AI campaign optimizer.

Enter Your Values
$

Your total campaign budget or actual spend

impressions

Total number of ad impressions (views)

$

Cost per 1,000 impressions (leave blank to calculate)

Formula

CPM = (Total Cost ÷ Impressions) × 1,000

CPM (Cost Per Mille) represents the cost to reach 1,000 people with your ad. Lower CPM means more efficient reach, but must be balanced against audience quality and conversion rates.

Cost Per 1,000 Impressions (CPM)$5

$5.00 CPM is 30% below industry average. Excellent efficiency!

Cost Per Impression$0.0050
vs Facebook Benchmark ($7.19)-$2.19 (-30%)
Estimated Reach (freq 3)333,333 people
Efficiency ScoreTop 25%
Equivalent CPC (at 0.5% CTR)$1
Total Impressions1,000,000
Total Spend$5,000
CPM Rate$5

CPM Benchmarks by Platform (2025)

Programmatic Display$1.50 avg — lowest cost, broad reach
$0 – $3
Google Display$3.12 avg — good targeting options
$3 – $5
Facebook/Instagram$7.19 avg — engaged audiences
$5 – $9
YouTube/TikTok$9-10 avg — video premium
$9 – $15
LinkedIn$33.80 avg — B2B premium
> $15

Source: Platform Reports & Industry Data 2025

How to Calculate CPM

  1. Enter your total ad spend OR target budget
  2. Enter your impressions OR desired reach
  3. Select your advertising platform for benchmark comparison
  4. View your calculated CPM with industry context
  5. Chat with AI analyst for optimization recommendations

CPM Benchmarks by Platform (2025)

$7.19

Facebook/Instagram

$3.12

Google Display Network

$10.00

TikTok

$33.80

LinkedIn

$9.68

YouTube

$1.50

Programmatic Display

+150-200%

B2B Industry Premium

+25-50%

Q4 Holiday Premium

Source: Platform Reports & Industry Data 2025

Frequently Asked Questions