Agents for Data

Marketing Conversion Rate Calculator

Calculate your marketing conversion rate instantly. Compare against 2024 industry benchmarks for SaaS, ecommerce & B2B. Get AI-powered optimization tips.

Enter Your Values

Total completed actions (signups, purchases, leads, etc.) in your measurement period

Total unique visitors or sessions during the same period

$

If paid traffic, enter spend to calculate Cost Per Acquisition (CPA)

$

Revenue per conversion to calculate ROAS and revenue impact

Formula

Conversion Rate = (Conversions ÷ Total Visitors) × 100

Your conversion rate represents the percentage of visitors who complete your desired action. A 3% rate means 3 out of every 100 visitors convert. This metric directly impacts your customer acquisition cost and marketing ROI.

Marketing Conversion Rate3.0%

3.00% — Average performance. Room for optimization.

Total Conversions150
Total Visitors5,000
Non-Converters4,850
Performance RatingAverage
Visitors Needed for 300 Conversions10,000

Marketing Conversion Rate Benchmarks

Top Performer11%+ — Top 10% of all marketers
> 11%
Above Average5-11% — Strong performance
5% – 10.99%
Average2-5% — Industry average
2% – 4.99%
Below Average1-2% — Needs optimization
1% – 1.99%
Needs ImprovementUnder 1% — Significant issues
0% – 0.99%

Source: Industry Benchmarks 2024

How to Calculate Marketing Conversion Rate

  1. Enter your total number of conversions (signups, purchases, leads)
  2. Enter your total number of visitors for the same time period
  3. Optionally add ad spend and conversion value for ROI metrics
  4. Click calculate to see your conversion rate
  5. Review your performance rating and benchmark comparison
  6. Get personalized recommendations based on your results

Marketing Conversion Rate Benchmarks

3-8%

SaaS Free Trial Signup

1-3%

SaaS Demo Request

1-4%

Ecommerce Purchase

2-5%

B2B Lead Form

2-5%

Landing Page (Paid Traffic)

3-6%

Landing Page (Organic Traffic)

1-5%

Email Signup

11%+

Top 10% Performers (All Industries)

Source: Industry Benchmarks 2024

Frequently Asked Questions