Agents for Data

ROAS Calculator

Calculate your ROAS instantly. See cost per conversion, CPC, CTR, and get AI-powered recommendations to improve ad performance.

Enter Your Values
$

Total revenue attributed to your ad campaigns

$

Total amount spent on advertising

conversions

For cost per conversion calculation

clicks

For CPC and conversion rate

impressions

For CPM and CTR calculation

%

For calculating true profit from ads

Formula

ROAS = Revenue / Ad Spend

Return on Ad Spend measures revenue generated per dollar spent on advertising. ROAS of 4x means $4 revenue for every $1 spent.

Return on Ad Spend (ROAS)5

Strong 5.0x ROAS — above average performance.

Revenue$25,000
Ad Spend$5,000
Net Profit$5,000
Cost/Conversion$50
Revenue/Conversion$250
Conversion Rate4.00%
CPC$2
CTR2.50%
CPM$50
Break-Even ROAS2.5x

ROAS Benchmarks by Channel

Losing Money<1x — spending more than earning
0 – 0.99
Break-Even1-2x — covering costs only
1 – 1.99
Profitable2-4x — typical target for most businesses
2 – 3.99
Strong4-6x — excellent performance
4 – 5.99
Exceptional6x+ — scale aggressively
> 6

Source: Google, Meta & Industry Benchmarks 2024

How to Calculate ROAS

  1. Enter the total revenue generated from your ads
  2. Enter your total ad spend
  3. Optionally add conversions for cost per acquisition
  4. Add clicks and impressions for full funnel metrics
  5. Add profit margin to calculate true profitability
  6. Chat with our AI Marketing Analyst for optimization strategies

ROAS Benchmarks by Channel

2-4x

Google Search Ads

3-5x

Facebook/Instagram

4-8x

Google Shopping

2-4x

TikTok Ads

1-2x

Brand Awareness

Source: Google, Meta & WordStream 2024

Frequently Asked Questions