What is the bounce rate formula?

The bounce rate formula is: Bounce Rate = (Single-Page Sessions ÷ Total Sessions) × 100. For example, if your website had 1,000 total sessions and 450 were single-page sessions (visitors who left without interacting), your bounce rate would be 45%.

How do I calculate bounce rate in Google Analytics 4?

GA4 replaced traditional bounce rate with "engagement rate." To find bounce rate in GA4, use: Bounce Rate = 100% - Engagement Rate. An engaged session in GA4 is one that lasts longer than 10 seconds, has a conversion event, or has 2+ page views.

What is a good bounce rate for my industry?

Bounce rate benchmarks vary by industry: SaaS/Software (60-70%), Ecommerce (20-45%), B2B websites (25-55%), Blogs/Content sites (70-90%), Landing pages (70-90%). Generally, lower is better for transactional sites.

What's the difference between website bounce rate and email bounce rate?

Website bounce rate measures visitors who leave after viewing one page. Email bounce rate measures undelivered emails: Hard bounces (invalid addresses) and soft bounces (temporary issues like full inboxes).

How does bounce rate affect SEO and conversions?

While Google says bounce rate isn't a direct ranking factor, high bounce rates often correlate with poor user experience, which does impact rankings. For conversions, every 1% reduction in bounce rate can increase conversions by 2-3%.

Why is my bounce rate so high?

Common causes include: slow page load times (53% of visitors leave if a page takes >3 seconds), poor mobile experience, misleading meta descriptions, weak above-the-fold content, no clear call-to-action, or targeting the wrong audience.

Bounce Rate Calculator

Calculate your bounce rate instantly. Compare against industry benchmarks and get AI-powered recommendations to reduce bounce rate.

Enter Your Values

Single-Page Sessions*

sessions

Number of sessions where visitors viewed only one page and left

Total Sessions*

sessions

Total number of sessions on your website or landing page

Monthly Website Traffic (Optional)

sessions/mo

Monthly sessions to calculate potential impact of improvements

Conversion Rate (Optional)

Your current conversion rate to estimate revenue impact

Formula

Bounce Rate = (Single-Page Sessions ÷ Total Sessions) × 100

Bounce rate measures the percentage of visitors who leave your site after viewing only one page without any interaction. Lower bounce rates typically indicate better engagement.

Bounce Rate45.0%

45.0% bounce rate — Good. Better than most e-commerce and lead gen sites.

Engagement Rate (GA4 style)55.0%

Engaged Sessions550 sessions

Bounce Rate GradeB (Good)

Target Bounce Rate40%

Potential Sessions Saved/mo500 sessions

Potential Additional Conversions15 conversions

Monthly Bounced Visitors4,500 visitors

Monthly Engaged Visitors5,500 visitors

Estimated Engagement LevelModerate (1-3 min avg)

How Does Your Bounce Rate Compare?

Excellent0-30% — Outstanding engagement, typical for service sites

< 30%

Good30-45% — Strong performance for e-commerce/lead gen

30.01% – 45%

Average45-60% — Typical for many websites, room for improvement

45.01% – 60%

High60-75% — Common for blogs, concerning for other types

60.01% – 75%

Very High75%+ — Investigate UX, content, or traffic quality

> 75.01%

Source: Google Analytics Industry Benchmarks, HubSpot 2024

How to Calculate Bounce Rate

Enter the number of single-page sessions (visitors who left after one page)
Enter your total sessions for the period
Optionally add monthly traffic to see improvement potential
Optionally add conversion rate to estimate revenue impact
View your bounce rate, engagement rate, and performance grade
Compare against industry benchmarks
Chat with our AI Marketing Analyst for improvement strategies

Bounce Rate Benchmarks by Industry

60-70%

SaaS / Software

20-45%

Ecommerce - Product Pages

25-55%

B2B Websites

70-90%

Blog / Content Sites

70-90%

Landing Pages

30-55%

Lead Generation

25-40%

Retail / Ecommerce Homepage

10-30%

Service Industries