What SaaS metrics should I track?

The essential SaaS metrics include MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), Churn Rate, LTV (Customer Lifetime Value), CAC (Customer Acquisition Cost), LTV:CAC Ratio, and Net Revenue Retention. These metrics help you understand growth, retention, and unit economics.

What is a good LTV:CAC ratio for SaaS?

A healthy LTV:CAC ratio is typically 3:1 or higher, meaning the lifetime value of a customer is at least 3x what you spent to acquire them. Below 3:1 may indicate unsustainable unit economics, while above 5:1 might suggest you're under-investing in growth.

How do I calculate MRR?

MRR = Average Revenue Per User (ARPU) × Number of Active Customers. For example, if you have 100 customers paying an average of $50/month, your MRR is $5,000. Net MRR also factors in expansions, contractions, and churn.

SaaS Metrics Calculators

Calculate and analyze your SaaS metrics with our free online calculators. From MRR and ARR to churn rate and LTV, get instant insights into your subscription business health.

All Calculators

12 free calculators to help you analyze and optimize your metrics

MRR Calculator

Calculate your MRR instantly. Free calculator for SaaS metrics including Net MRR, ARR conversion, Quick Ratio, and growth projections.

ARR Calculator

Calculate your ARR instantly with our free calculator. Get the formula, benchmark against 500+ SaaS companies, and unlock AI-powered growth recommendations.

CAC Calculator

Calculate your Customer Acquisition Cost instantly. Get LTV:CAC ratio, CAC payback period, and AI-powered recommendations to improve efficiency.

Churn Rate Calculator

Calculate customer and revenue churn rates instantly. See Net Revenue Retention, annual churn, LTV impact, and get AI strategies to reduce churn.

LTV Calculator

Calculate Customer Lifetime Value instantly. Get LTV:CAC ratio, CAC payback, expansion-adjusted LTV, and AI recommendations to maximize customer value.

NRR Calculator

Calculate your Net Revenue Retention (NRR) instantly. Free SaaS NRR calculator with benchmarks by stage, NRR vs GRR comparison, and AI-powered insights.

ARPU Calculator

Calculate your Average Revenue Per User instantly. Compare against industry benchmarks by stage and segment. Get AI-powered tips to increase ARPU.

LTV:CAC Ratio Calculator

Calculate your LTV:CAC ratio instantly. Get AI-powered analysis, SaaS benchmarks by stage, and actionable recommendations to improve unit economics.

SaaS Quick Ratio Calculator

Calculate your SaaS Quick Ratio instantly. Compare against benchmarks by stage, simulate improvements, and get AI-powered recommendations to optimize growth.

Trial Conversion Rate Calculator

Calculate your trial-to-paid conversion rate instantly. Compare against 2024 SaaS benchmarks by industry & trial type. Get AI-powered improvement tips.

Expansion Revenue Calculator

Calculate your expansion MRR from upsells, cross-sells & add-ons. Get instant benchmarks vs top SaaS companies + AI-powered growth recommendations.

CAC Payback Period Calculator

Calculate your CAC payback period instantly. Compare against SaaS benchmarks by stage & ACV. Get AI-powered recommendations to improve unit economics.