How do you calculate engagement rate?

Engagement rate is calculated by dividing total engagements (likes, comments, shares, saves) by your follower count (or reach), then multiplying by 100. The standard formula is: (Total Engagements ÷ Followers) × 100. For example, if a post gets 500 likes and 50 comments with 10,000 followers, your engagement rate is (550 ÷ 10,000) × 100 = 5.5%.

What is a good engagement rate on Instagram?

A good Instagram engagement rate varies by follower count: Nano-influencers (1K-10K) average 4-6%, Micro-influencers (10K-100K) average 2-4%, Mid-tier (100K-500K) average 1.5-2.5%, and Macro-influencers (500K+) average 1-2%. Anything above your tier's average is considered good, while 2x the average is excellent.

What is a good engagement rate on TikTok?

TikTok engagement rates are typically higher than other platforms due to the algorithm. Good TikTok engagement rates are: 3-6% is average, 6-9% is good, 9-12% is very good, and 12%+ is excellent. TikTok calculates engagement based on views rather than followers, which is why rates appear higher.

Should I calculate engagement rate by followers or reach?

Both methods are valid but serve different purposes. Engagement by followers shows overall audience loyalty and is better for comparing accounts. Engagement by reach shows how well specific content performs with people who actually saw it. For influencer vetting, use followers. For content optimization, use reach.

Why is my engagement rate dropping?

Common reasons include: algorithm changes, posting at wrong times, content fatigue (same format repeatedly), follower growth outpacing engagement, shadowbanning, or decreased content quality. Use our AI marketing analyst to diagnose your specific situation and get a personalized improvement plan.

How do I calculate engagement rate for multiple posts?

For average engagement rate across posts: Add up all engagements from your selected posts, divide by the number of posts to get average engagements per post, then divide by followers and multiply by 100. Most analysts recommend calculating over your last 12-30 posts for an accurate average.

Engagement Rate Calculator

Calculate your engagement rate instantly for Instagram, TikTok, YouTube & LinkedIn. Free tool with industry benchmarks and AI-powered recommendations to improve your social media performance.

Enter Your Values

Followers / Subscribers*

followers

Your total follower or subscriber count

Likes / Reactions

Total likes on the post(s) you're analyzing

Comments

Total comments received

Shares / Reposts

Total shares, retweets, or reposts (optional)

Saves / Bookmarks

Total saves or bookmarks (optional)

Views / Impressions

For engagement by reach calculation—leave blank to use followers

Number of Posts Analyzed

If calculating average across multiple posts, enter how many

Formula

Engagement Rate = ((Likes + Comments + Shares + Saves) ÷ Followers) × 100

Total engagements divided by audience size, expressed as a percentage. If views/impressions are provided, we also calculate engagement by reach for comparison.

Engagement Rate0.0%

0.00% is significantly below the Micro (10K-100K) benchmark of 3%. Consider reviewing your content strategy.

Total Engagements0

vs Micro (10K-100K) Benchmark-3.00% below 3%

Percentile RankingBelow Average

Estimated Value$0

Likes0 (0%)

Engagement Rate Benchmarks by Follower Tier

Below Average<1.5% — Needs improvement

0% – 1.5%

Average1.5-3% — Typical for larger accounts

1.5% – 3%

Good3-5% — Strong performance

3% – 5%

Excellent5-10% — Exceptional engagement

5% – 10%

Viral10%+ — Outstanding, viral potential

> 10%

Source: Industry Data 2024 (Instagram/TikTok)

How to Calculate Your Engagement Rate

Enter your total follower or subscriber count
Input your engagement metrics (likes, comments, shares, saves)
Optionally add views/impressions for engagement by reach calculation
Click calculate to see your engagement rate
Compare against benchmarks for your follower tier
Get AI recommendations to improve your engagement

Engagement Rate Benchmarks by Platform

4-6% average

Instagram Nano (1K-10K followers)

2-4% average

Instagram Micro (10K-100K followers)

1.5-2.5% average

Instagram Mid-tier (100K-500K)

1-2% average

Instagram Macro (500K+)

4-8% (by views)

TikTok Average

2-5% (by views)

YouTube Average

2-4% (by impressions)

LinkedIn Average

0.5-1% (by followers)

Facebook Average

Source: Industry Data 2024