Agents for Data

AOV Calculator

Calculate your Average Order Value instantly. Get revenue per visitor, ROAS, and AI-powered strategies to increase your AOV.

Enter Your Values
$

Total revenue from orders in the period

orders

Total orders placed in the period

visitors

For revenue per visitor calculation

$

For ROAS and cost per order calculation

$

Your goal AOV for comparison

Formula

AOV = Total Revenue / Number of Orders

Average Order Value tells you how much customers spend per transaction. Increasing AOV is often easier than increasing traffic.

Average Order Value (AOV)$100

$100.00 AOV is 17% below your $120 target.

Total Revenue$50,000
Total Orders500
Conversion Rate5.00%
Revenue/Visitor$5
ROAS10.00x
Cost per Order$10
Gap to Target$20
Revenue at Target AOV$60,000

E-commerce AOV Benchmarks

LowBelow $50 — common for consumables, fast fashion
$0 – $50
Average$50-100 — typical mid-market ecommerce
$50 – $100
Good$100-200 — strong for specialty retail
$100 – $200
Premium$200+ — luxury/premium positioning
> $200

Source: Shopify & BigCommerce 2024

How to Calculate AOV

  1. Enter your total revenue for the period
  2. Enter the total number of orders placed
  3. Optionally add visitor count for conversion metrics
  4. Add ad spend for ROAS and cost per order
  5. Set a target AOV to track progress
  6. Chat with our AI E-commerce Analyst for AOV growth strategies

E-commerce AOV Benchmarks

$50-100

Fashion/Apparel

$150-300

Electronics

$75-150

Home & Garden

$40-80

Health & Beauty

$300+

Luxury Goods

Source: Shopify & BigCommerce 2024

Frequently Asked Questions