Agents for Data

CTR Calculator

Calculate your Click-Through Rate instantly. See CPC, CPM, conversion rate, and get AI-powered tips to improve ad engagement.

Enter Your Values
clicks

Number of clicks on your ad or link

impressions

Number of times your ad or link was shown

$

For CPC and CPM calculation

conversions

For conversion rate calculation

$

For ROAS and value per click

Formula

CTR = (Clicks / Impressions) × 100

Click-Through Rate measures how often people click after seeing your ad. Higher CTR indicates more relevant, engaging ads.

Click-Through Rate (CTR)2.0%

2.00% CTR is typical for most ad placements.

Total Clicks500
Total Impressions25,000
CPC$2
CPM$40
Conversion Rate5.00%
CPA$40
Revenue/Click$10
RPM$200
ROAS5.00x
+1% CTR Clicks+250

CTR Benchmarks by Channel

Poor<0.5% — low engagement, review targeting
0% – 0.49%
Below Average0.5-1% — typical for display ads
0.5% – 0.99%
Average1-3% — good for search ads
1% – 2.99%
Good3-5% — above average engagement
3% – 4.99%
Excellent5%+ — exceptional, branded or high-intent
> 5%

Source: WordStream & Google Ads 2024

How to Calculate CTR

  1. Enter the total number of clicks on your ad
  2. Enter the total number of impressions (times shown)
  3. Optionally add ad spend for CPC and CPM
  4. Add conversions for conversion rate analysis
  5. Add revenue for ROAS calculation
  6. Chat with our AI Marketing Analyst for engagement tips

CTR Benchmarks by Channel

3-5%

Google Search Ads

0.5-1%

Google Display Ads

0.9-1.5%

Facebook Ads

2-3%

Email Marketing

0.4-0.6%

LinkedIn Ads

20-30%

Organic Search (Top 3)

Source: WordStream, Mailchimp & HubSpot 2024

Frequently Asked Questions