Agents for Data

Win Rate Calculator

Calculate your sales win rate in seconds. Free calculator with industry benchmarks, revenue impact analysis, and AI-powered tips to improve your close rate.

Enter Your Values

Total number of deals closed-won in your measurement period

Total number of deals closed-lost (exclude deals still in progress)

$

Your typical contract value to calculate revenue impact

Current pipeline deals to forecast potential outcomes

Formula

Win Rate = (Deals Won ÷ (Deals Won + Deals Lost)) × 100

Your win rate shows the percentage of closed deals that resulted in a sale. This excludes open/pending deals to give you an accurate measure of conversion effectiveness.

Win Rate25.0%

25.0% is typical for SaaS and B2B sales (20-30% average).

Win/Loss Ratio1:3.0
Total Closed Deals100
Deals Won25
Deals Lost75
Revenue from Wins$250,000
Revenue Impact (+5% Win Rate)$50,000
Projected Wins (Pipeline)13 of 50 deals
Projected Pipeline Revenue$130,000
vs SaaS Benchmark (25%)+0.0%

Sales Win Rate Benchmarks

Top Performers40%+ — exceptional, top sales teams
> 40%
SMB Sales30-40% — typical for SMB with shorter cycles
30% – 40%
SaaS Sales20-30% — average for SaaS companies
20% – 30%
Enterprise Sales15-25% — typical for complex enterprise deals
15% – 20%
Outbound Prospecting10-20% — cold outbound typical range
10% – 15%
Needs Improvement<10% — review qualification and process
0% – 10%

Source: Industry benchmarks 2025

How to Calculate Win Rate

  1. Enter the number of deals you won
  2. Enter the number of deals you lost
  3. Optionally add your average deal value for revenue insights
  4. Add open deals to forecast pipeline outcomes
  5. View your win rate with industry benchmarks
  6. Get AI recommendations to improve your close rate

Sales Win Rate Benchmarks

20-30%

SaaS Sales (Average)

15-25%

Enterprise Sales

30-40%

SMB Sales

25-35%

Inbound Leads

10-20%

Outbound Prospecting

40%+

Top Performers

Source: Industry benchmarks 2025

Frequently Asked Questions