Agents for Data

Average Deal Size Calculator

Calculate your average deal size instantly. Compare against industry benchmarks, analyze by segment, and get AI insights to grow your ADS.

Enter Your Values
$

Sum of all closed-won deal values in your selected time period

Count of closed-won deals in the same time period

$

Your ADS from the prior period to calculate growth trend

$

Your revenue goal to calculate deals needed

Formula

Average Deal Size = Total Revenue from Closed Deals ÷ Number of Closed Deals

This gives you the mean value per deal. A higher ADS means more revenue per sales effort, but should be balanced against sales cycle length and win rate for full context.

Average Deal Size$20,000

$20,000 — Healthy SMB/Mid-market range. Consider upselling opportunities.

Total Revenue$500,000
Total Deals Closed25
Deal Size SegmentSMB
If ADS +10%+$50,000 revenue

Average Deal Size Benchmarks by Segment

Enterprise$100K+ — Enterprise sales
> $100,000
Mid-Market$25K-$100K — Mid-market
$25,000 – $99,999
SMB$5K-$25K — SMB segment
$5,000 – $24,999
TransactionalUnder $5K — High-volume transactional
$0 – $4,999

Source: Sales Benchmark Index, Industry Analysis 2024

How to Calculate Average Deal Size

  1. Enter your total revenue from closed deals for the period
  2. Enter the number of deals closed in that same period
  3. Optionally add previous period ADS for trend analysis
  4. Optionally add your revenue target to see deals needed
  5. Click calculate to see your ADS with benchmark comparison
  6. Review your growth strategies with our AI sales analyst

Average Deal Size Benchmarks by Segment

$5,000 - $15,000

B2B SaaS (SMB)

$25,000 - $75,000

B2B SaaS (Mid-Market)

$100,000 - $500,000+

B2B SaaS (Enterprise)

$10,000 - $50,000

Professional Services

$50,000 - $250,000

Manufacturing/Industrial

$2,000 - $20,000

E-commerce B2B

Source: Sales Benchmark Index, Industry Analysis 2024

Frequently Asked Questions