E-commerce Conversion Rate Calculator
Calculate your e-commerce conversion rate instantly. See revenue per visitor, cart abandonment, and get AI tips to boost conversions.
Enter Your Values
visitors
Unique visitors or sessions in the period
orders
Number of completed purchases
$
For revenue calculations
$
For cost per conversion and ROAS
carts
For cart abandonment calculation
Formula
Conversion Rate = (Conversions / Visitors) × 100
Conversion rate measures what percentage of visitors complete a purchase. A small improvement can dramatically impact revenue.
Conversion Rate2.5%
2.50% is typical for e-commerce. Room to optimize.
Total Visitors10,000
Total Orders250
Total Revenue$21,250
Revenue/Visitor$2
+1% Conv. Revenue$8,500
Cost/Conversion$12
ROAS7.08x
Cart→Checkout Rate31.3%
Cart Abandonment68.8%
E-commerce Conversion Rate Benchmarks
Low<1.5% — below average, needs optimization
0% – 1.49%Average1.5-2.5% — typical e-commerce performance
1.5% – 2.49%Good2.5-4% — above average
2.5% – 3.99%Excellent4%+ — top-tier performance
> 4%Source: Shopify, BigCommerce & Contentsquare 2024
How to Calculate Conversion Rate
- Enter your total website visitors for the period
- Enter the number of completed purchases/conversions
- Optionally add AOV for revenue calculations
- Add ad spend for cost per conversion and ROAS
- Add cart count for abandonment rate
- Chat with our AI E-commerce Analyst for optimization strategies
E-commerce Conversion Rate Benchmarks
2.5-3%
Overall E-commerce
4.6%
Food & Beverage
3.3%
Health & Beauty
2.2%
Fashion
1.4%
Electronics
70%
Avg Cart Abandonment
Source: Contentsquare & Shopify 2024