Cart Abandonment Rate Calculator
Calculate your cart abandonment rate instantly. See how much revenue you're losing and get an AI-powered recovery strategy tailored to your industry.
Total number of shopping carts initiated (visitors who added at least one item)
Number of carts that resulted in a completed transaction
Your typical order value - used to calculate revenue loss
How many periods per year? (12 for monthly data, 52 for weekly, 365 for daily)
Formula
Cart Abandonment Rate = ((Total Carts - Completed Purchases) ÷ Total Carts) × 100
This formula calculates the percentage of shoppers who added items to their cart but left without completing the purchase. A lower rate means better checkout conversion.
70.0% — At or near industry average. Room for improvement.
Cart Abandonment Rate Benchmarks by Industry
Source: Baymard Institute 2024
How to Calculate Cart Abandonment Rate
- Enter the total number of shopping carts created in your measurement period
- Enter the number of completed purchases (successful transactions)
- Optionally enter your average order value for revenue loss calculations
- Set the annual multiplier based on your time period (12 for monthly, 52 for weekly)
- View your abandonment rate, benchmark comparison, and recovery potential
Cart Abandonment Rate Benchmarks by Industry
69.99%
Average (All Industries)
74.13%
Fashion & Apparel
67.42%
Electronics & Technology
81.31%
Travel & Hospitality
70.83%
Health & Beauty
72.45%
Home & Furniture
61.28%
Food & Grocery
64.15%
SaaS & Digital Products
85.65%
Mobile Abandonment
69.75%
Desktop Abandonment
10-15%
Recovery Rate (With Email)
25-30%
Top Performer Recovery
Source: Baymard Institute 2024